Is Aura Legit? All You Need to Know About Aura

Have you ever worried about identity theft?

If the answer is “yes,” you’re not overthinking it. According to AARP, 1 in 4 Americans has been a victim of identity theft. And with data breaches making headlines every other week, it’s no surprise that more people are turning to identity protection services for help.

One name that comes up a lot? Aura. But with so many services out there, it’s fair to ask, is Aura actually legit? Does it really work? And is it worth paying for? Let’s break it down.

In this article:

Is Aura legit and trustworthy?
What can Aura do for you – key features
What are the pros and cons of using Aura?
Best alternatives to Aura
Conclusion: Do you really need Aura?

Is Aura legit and trustworthy?

Short answer: Yes. Absolutely.

Well, you can rest assured that Aura is a legitimate service, and there’s no need to worry about its credibility. In this section, you’ll discover the reasons why Aura deserves your trust.

First, the company itself

Aura isn’t some fly-by-night startup. It’s A+ rated by the Better Business Bureau. Additionally, it’s actually the parent company of Identity Guard, a trusted identity theft protection service that has been in operation for almost 30 years and has protected over 47 million Americans.

However, Aura is not simply a rebranding of Identity Guard. While it does share similar features and technology, Aura is a modern, all-in-one solution for identity, financial, online privacy, device protection, and parental controls, designed specifically to protect the entire family.

Aura’s all-in-one online safety solution protects you and your family from identity theft, financial fraud, and other online threats, and offers an intelligent platform that can be utilized across devices. All subscription plans are backed with $1,000,000 in identity theft insurance for your peace of mind, and come with 100% U.S.-based customer support that is available 24/7.

Excellent rating and proven effectiveness

So, does Aura actually have a good reputation? That’s the next thing most people check, and rightly so.

To determine if the service is legit and reputable, you can use online resources like Trustpilot. It’s a platform where consumers can share their experiences with businesses and products. Checking Aura’s Trustpilot score and reviews can help you assess its reputation and determine if it delivers quality experiences to customers.

Aura has an impressive rating of 4.3 stars on Trustpilot, which is genuinely impressive for a security service.

Award-winning service

On top of the high score on Trustpilot, Aura has also been rated #1 by Money.com, Forbes, and Security.org.

In December 2022, Aura was honored with Inc. Magazine’s 2022 Best in Business Award in the Security category. The award recognizes companies that have had an exceptional impact in their industry and on society.

For a relatively newer brand, that’s a strong track record.

So here is the bottom line: Aura is definitely a legit and trustworthy provider of online security and identity theft protection.

What can Aura do for you – key features

If you’ve heard of Aura before, you probably have a rough idea of what it’s all about. But what specific services does Aura offer? What tools come with its membership? And what else can it do besides safeguarding your identity? This section will provide a detailed overview of everything Aura has to offer.

Here’s what you get with Aura:

Identity Theft & Fraud Protection

$1M per Adult in Identity Theft Insurance
Credit Monitoring
Real-time alerts across top three major credit bureaus (Equifax, TransUnion, and Experian).
Experian One-Click Credit Lock
Easily lock and unlock your credit within the Aura app.
Financial Transaction and Bank Account Monitoring
Scam and phishing protection while you browse online.
Personal Information and SSN Monitoring
Secures your online accounts with strong passwords and easily
accesses them across devices.
Spam Call, Junk Mail, and People Search Site Removal

Online & Device Security Protection

Antivirus
Keeps your devices safe from all types of malware, such as viruses, ransomware, spyware, and more.
Virtual Private Network (VPN)
Aura’s VPN secures your online activities with military-grade encryption to help keep data and accounts safe from hackers.
Safe Browsing
Aura, using machine learning and AI, automatically stops you from entering known malicious sites, like malware and phishing sites, that may steal your personal and financial info.
Password Manager
Secures your online accounts with strong passwords and easily
access them across devices.

Parental Controls

Content Blocking and Filtering
Customize what apps, games, and websites your kids can view online.
Child SSN Alerts
Aura scans billions of public records to detect and alert you if your Child’s SSN is being used by someone else.
Screen Time Limits
Time limits for any app or website, customized per family member.
Internet Usage and History Tracking
Mobile Device Management
Add parental controls across all mobile devices.

Bonus feature: free Dark Web scanner

With the increasing frequency of data breaches, it is becoming more and more likely that your personal information is being sold or traded on the Dark Web. This illicit marketplace is a haven for criminals looking to buy and sell sensitive information such as social security numbers, credit card information, and login credentials.

Therefore, it’s essential to check if your information has been compromised using an online Dark Web scanner in order to take steps to protect yourself. Aura provides this service for free, and you can try it out right away:

Go to Aura’s free Dark Web scan page.
Enter your email address and click View Results.

Aura will scan your email address against the compromised credential databases.

What are the pros and cons of using Aura?

Comprehensive suite of tools and services

For anyone looking to safeguard their online identity and keep their personal information secure, Aura’s range of features and tools makes it a worthwhile investment. With Aura, you get access to a wide range of security tools and features, such as a password manager, antivirus, VPN, spam call blocker, and more. While you could purchase individual products for each of these features, with Aura, you get them all in one package, making it a more convenient and cost-effective option.

14-day free trial & 60-day money-back guarantee

Aura offers a fully-featured 14-day free trial with every plan, giving potential customers ample time to test out the service and explore its features before making a financial commitment. You can cancel anytime during your trial. Additionally, annual plans come with a 60-day money-back guarantee, which provides an added level of reassurance for customers who may be hesitant to commit to a long-term plan.

4x faster alerts than competitors

With fraud, every second counts. According to third-party research (e.g. 2022 study conducted by ath Power Consulting), Aura’s credit fraud notification system is four times faster than other similar services in the market and is able to detect more instances of potential fraud. This quick response time can make a huge difference in minimizing the damage caused by identity theft and preventing further unauthorized transactions.

Top-notch customer service

Aura gives you stronger customer service options than the majority of its competitors: it comes with 100% U.S.-based customer support that is available 24/7. You can contact a customer service team member at any time of the day or night to ask general questions about the service and to address concerns over potential identity theft. Their White Glove Remediation Specialists, who work with you to navigate bureaus and government institutions to resolve your fraud incident quickly, are also available around the clock.

If you read authentic reviews from real customers on Trustpilot, you will come across numerous people who are impressed with the high-quality customer service provided by Aura.

Great family plan

Simply protecting yourself is like locking the door while leaving the window open. With Aura, you can monitor the digital safety of your entire family. Aura’s Family plan protects up to five adults and unlimited children, and it allows you to share files, account credentials, and threat alerts through a secure platform with military-grade encryption.

Transparent pricing

Unlike some competitors, Aura doesn’t raise the renewal price for its identity theft protection plans after the first year. This means that you won’t be surprised by a sudden price increase when it’s time to renew your plan. Many customers appreciate this transparency and predictability in pricing, as it allows them to budget and plan accordingly.

Strong security measures to protect your information

If you sign up for Aura, Aura will secure your personal information with 256-AES encryption technology, which is commonly used by major banks and the military.

If you have concerns about sharing sensitive information while enrolling, Aura is available to help. Contact them at 1-844-939-3681, and if you’d like, you’ll receive a free Security Risk Assessment to check for breached accounts and get recommendations to resolve any issues.

A bit expensive if you just want the basics

Aura plans start at $12 per month (individual plan, billed annually), which is relatively high compared to other companies offering basic identity protection for less than $10 per month. For instance, the basic plan offered by Norton’s LifeLock costs $7.50 per month (billed annually, first year), although it comes with fewer features than Aura’s individual plan.

The thing is, Aura only offers individual, couple, and family plans, and doesn’t provide a basic plan and full protection plans for customers to choose from. So if you’re in search of affordable basic identity protection without too many extra features, you may want to consider options like LifeLock’s Standard Plan at $7.50/month or Identity Guard’s Basic plan at $7.50/month.

Best alternatives to Aura

Some of the most popular and widely recognized identity protection services include LifeLock, Identity Guard, IdentityForce, IdentityIQ, and of course, Aura. Each of these services offers a range of features and benefits designed to help keep your personal information safe and secure from identity theft and other types of fraud. If Aura doesn’t quite meet your specific needs and priorities, you may want to consider trying the following alternatives.

Conclusion: Do you really need Aura?

Here’s the honest answer: it depends on your situation.

Aura makes the most sense if:

You don’t have time to monitor everything yourself
You want to protect your entire family, not just yourself
You value fast alerts and strong customer support
You want peace of mind knowing someone’s watching your back 24/7
You have assets, credit, or a digital footprint worth protecting

Identity theft isn’t rare anymore. It’s routine. And cleaning it up on your own can take months or even years.

Aura doesn’t just alert you when something goes wrong; it helps you fix it, fast. If that kind of backup sounds reassuring, Aura is absolutely worth considering.